Background & Experience

Sarilee Norton, President of Norton Associates, has over 30 years of industrial experience in strategy, business development, market planning and corporate communications, as well as in sales and general management. Most recently she was President of the Tru- Tech division of Temple-Inland, a specialty paper/plastic laminating business that served printing and converting, fulfillment, durable envelope and tape customers. Previously she was Vice President of Corporate Strategy for Tenneco, a Fortune 500 diversified manufacturing company where her responsibilities included directing the company’s strategic planning and analysis activities and strategic transaction opportunities.

Sarilee’s consulting practice has been focused in paper, plastics and related packaging industries. Her clients have included Pactiv, Alcan (formerly Pechiney), Consolidated Container Corporation, Ivex, Mead/Westvaco, Inland Paperboard and Packaging, Packaging Corporation of America, Acme Corrugated Box, Duro, Exopack, Paxar and others. She has also worked with major private equity firms to evaluate investment opportunities. Sarilee has been a frequent speaker at industry, financial and educational conferences. She holds a bachelor’s degree in economics from the Wharton School and an M.B.A. degree from Columbia University. She also serves on the Board of Directors of Caraustar Industries has been on the Advisory Board of Acme Corrugated Box Company.

Consulting Approach

Sarilee provides hands-on consulting and advisory services to industrial and commercial clients who want real-world thinking and tactics for dealing with strategic, business planning and market positioning issues.

Her professional background and experience in strategy, marketing, general management and business consulting give clients the right mix of functional knowledge, creative thinking and ‘feet-on-the-ground’ practicality to address their specific business needs and concerns.

Her style is straightforward and interactive. She works to establish a connection with the client that is seamless and efficient, so that together they can focus on getting the best outcome–tangible, measurable results.

She doesn’t see consulting as a one-size-fits-all proposition. She works with the client to understand its culture, resources and priorities, as these relate to the specific goals and requirements of the project she’s been engaged to do.

Sarilee places critical emphasis on achieving the results her clients are seeking. This means up-front attention to defining project goals, tight project management to assure results-producing activities, and focus on identifying and overcoming barriers to implementation. It also means leaving clients’ employees with the skills and confidence to handle similar challenges going forward.

Client Testimonials

“This study should be required reading for every professional new to the industry and on the shelf of every industry analyst” –former CEO, major integrated company

“Thank you for data … and thanks for pushing along a study which may provide the tools this industry needs to return to profitability.” –President, major independent company

“We did subscribe to the study and thought it was very well done.” –CFO, leading integrated company


A copy of Sarilee’s resume is available for download here in PDF format.